Hi, I'm Alon Feder. Welcome to my profile!
Alon Feder's Bio:
Alon Feder's Experience:
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Director of Marketing at Tiger Schulmann's MMA HQ
December 2011 - Present | Elmwood Park, NJLargest martial arts instruction organization in the United States, with 46 franchise locations. Fills the boutique fitness & self- defense niches in upper price range. Minimum sale, 1-year, $2900 membership contracts. Fastpaced with intense web, print & broadcast requirements. Create & direct all marketing initiatives, top to bottom & deploy to cross-functional teams for completion. Control effectiveness via CRM & analytics, report KPIs to C-level management. Achieved immediate & explosive 47% growth in membership plus $5 million in additional signed contracts during first 9 months, by implementing multi-point marketing plan. Created impressive 50% conversion ratio for luxury brand via year-round & seasonal campaigns, driving traffic to each franchisee & providing well-messaged sales support. Awarded the Jersey Award for “Excellence In Advertising,” for writing & directing “back to school” TV commercial which tripled leads for 6-week run. Slashed printing costs from $145k to $50k while drastically increasing print volume & quality. Competitive digital marketing campaigns, positioned against fitness industry (site content, press releases, articles, SEO/SEM, videos, testimonials, social, email) to remain on top of geo-targeted organic searches. Adjust strategies to achieve best cost per acquisition. 50% gross income increase for 6-months from “children’s confidence” campaign.
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Owner at Key Advertising
February 1990 - December 2011 | San Diego, CAFull-service B2B/B2C corporate marketing. Generated hundreds of millions in revenues for diverse client base. Accounts included: British Airways, RayBan, Teledyne, UC San Diego, Chargers Stadium, PPG Industries, OAG Travel Information Systems, City of San Diego, Lee & Associates, financial institutions, tech, medical, engineering, legal, software & others. Innovated unique system which rapidly pinpoints corporate, product & competitor strengths & weaknesses; analyzes customer & employee perceptions; evaluates market viability; minimizes risk; indicates multi-channel opportunities & optimal messaging. Catapulted MGD Technologies from start-up to the #1 brand to which all others were compared in a competitive international municipal engineering market. $1 million first year sales — $22 million year-eight sales then purchased by Fortune 1000 company. Led Ace Coating Co. (industrial coatings for buildings, roofing & pavement) from $800k year-1 sales to $37.5M in year 12. Sales package led Walmart to carry line of cleaning products. Highest customer response rate in Teledyne-Isco’s 50-year history from display ad campaign. High-energy marketing campaign & entertainment event at Qualcomm (Chargers) Stadium, netted 17 special events booked at the stadium within 3 months. 300% higher response rate than any preceding campaign for OAG Travel Information Systems from visually striking direct mail campaign.
Alon Feder's Education:
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UC Berkeley
BachelorsConcentration: Psychology, minor Biology
Alon Feder's Interests & Activities:
Marketing Content Marketing Copy Writing Graphic Design B2B B2C Managing high performance teams Guitar Harley Motorcycles