Hi, I'm Alon Feder. Welcome to my profile!
Alon Feder's Bio:
Alon Feder is a master marketing strategist who has served over 200 brands, including British Airways, Ray-Ban, Teledyne, Lee & Associates, PPG Paint, OAG Travel Information Systems, University of California San Diego, the City of San Diego and San Diego Chargers Stadium. With over 30 successful years of executive B2B and B2C experience, across a diverse field of industries, Alon builds high-performance, cross-functional teams to achieve unusually high ROI through a sophisticated array of inventive marketing techniques.
His diverse set of brand-strengthening skills drive multi-channel campaign development in digital and traditional media, including: Sales messaging and support, business development, advanced analytics, web (SEO, SEM, social media, email, remarketing, banner/lightbox ads, opt-in lead gathering, site development – design, content), heavy print experience, trade shows, environmental, television, radio (traditional and digital), and guerrilla marketing.
Currently Alon leads the Tiger Schulmann’s marketing department, the world’s largest martial arts training organization in the boutique fitness niche. During his first 9 months (in a crippled economy), Alon increased the client-base by 47% and gross sales by 28%. He wrote and directed an award-winning commercial which tripled leads. For MGD Technologies, Alon created the brand and drove all marketing efforts as they rocketed into the #1 position in the municipal flow-monitoring segment, with 46% average annual growth until absorbed in a lucrative corporate buyout. In a B2B campaign for Teledyne-ISCO, Alon netted the highest response of any campaign in the division’s 50-year history.
Alon received his BA in Psychology from UC Berkeley and literally brings a genius IQ to the table when inventively broadening a brand’s reach into new and existing markets. He seeks sophisticated marketing challenges where he can fully apply himself and be recognized for creatively achieving extraordinary success.
Alon Feder's Experience:
Owner at Key AdvertisingFebruary 1990 - December 2011 | San Diego, CA
Full-service B2B/B2C corporate marketing. Generated hundreds of millions in revenues for diverse client base. Accounts included: British Airways, RayBan, Teledyne, UC San Diego, Chargers Stadium, PPG Industries, OAG Travel Information Systems, City of San Diego, Lee & Associates, financial institutions, tech, medical, engineering, legal, software & others. Innovated unique system which rapidly pinpoints corporate, product & competitor strengths & weaknesses; analyzes customer & employee perceptions; evaluates market viability; minimizes risk; indicates multi-channel opportunities & optimal messaging. Catapulted MGD Technologies from start-up to the #1 brand to which all others were compared in a competitive international municipal engineering market. $1 million first year sales — $22 million year-eight sales then purchased by Fortune 1000 company. Led Ace Coating Co. (industrial coatings for buildings, roofing & pavement) from $800k year-1 sales to $37.5M in year 12. Sales package led Walmart to carry line of cleaning products. Highest customer response rate in Teledyne-Isco’s 50-year history from display ad campaign. High-energy marketing campaign & entertainment event at Qualcomm (Chargers) Stadium, netted 17 special events booked at the stadium within 3 months. 300% higher response rate than any preceding campaign for OAG Travel Information Systems from visually striking direct mail campaign.
Director of Marketing at Tiger Schulmann's MMA HQDecember 2011 - Present | Elmwood Park, NJ
Largest martial arts instruction organization in the United States, with 46 franchise locations. Fills the boutique fitness & self- defense niches in upper price range. Minimum sale, 1-year, $2900 membership contracts. Fastpaced with intense web, print & broadcast requirements. Create & direct all marketing initiatives, top to bottom & deploy to cross-functional teams for completion. Control effectiveness via CRM & analytics, report KPIs to C-level management. Achieved immediate & explosive 47% growth in membership plus $5 million in additional signed contracts during first 9 months, by implementing multi-point marketing plan. Created impressive 50% conversion ratio for luxury brand via year-round & seasonal campaigns, driving traffic to each franchisee & providing well-messaged sales support. Awarded the Jersey Award for “Excellence In Advertising,” for writing & directing “back to school” TV commercial which tripled leads for 6-week run. Slashed printing costs from $145k to $50k while drastically increasing print volume & quality. Competitive digital marketing campaigns, positioned against fitness industry (site content, press releases, articles, SEO/SEM, videos, testimonials, social, email) to remain on top of geo-targeted organic searches. Adjust strategies to achieve best cost per acquisition. 50% gross income increase for 6-months from “children’s confidence” campaign.
Alon Feder's Education:
UC BerkeleyConcentration: Clinical psychology, Biology
Suffern Senior High School
UC San DiegoConcentration: Clinical psychology, Biology
Alon Feder's Interests & Activities:
Marketing Content Marketing Copy Writing Graphic Design B2B B2C Managing high performance teams Guitar Harley Motorcycles